2011年10月24日星期一

To the last day of the Asian Golf Expo

        To the last day of the Asian Golf Expo, but GRAND standed earlier still continuing businesses for information products and prices. GRAND was from the United States's gotten a brand, but positioning as Asia process, specifications designed specifically for Asians stature and characteristic designs.

  It is understood that the GRAND brand is the Brigham Young University graduates Peng Bokai (Lane Peterson) was founded. He was Vice President of one of the world's leading golf equipment vendors, committed to the development Club, which focuses on Asian markets. Obsessed with wood, first research and development, and wanted to develop titanium rods, first. Happen to his offices are located in California at Pomona, next to a company called "Titanium technologies" company. At that time, the titanium is almost specific to the aerospace industry, titanium unique qualities found in Peng Bokai can create top level golf, first wooden pole, as long as the achieved precision of wood, first casting requirements. In 1995, Peng Bokai was put into the development of titanium rods, first, and decides to Ge Ruide (GRAND) named. A year later, the first GRAND TAG in Japan released, weighing only 255 grams, use high toe shape, surface in deep, gain market recognition, is considered a breakthrough in technology, and achieved initial success.

  Another breakthrough as "seamless" technology, this technology eliminates rod, Rod and bar at the bottom weld between the head of Crown operations. This technology to increase the batting "sweet spot" area. This invention also earned United States patent number, now applied to each GRAND wood, first.

  Peng Bokai GRAND founder said in an interview: "I'm in Japan was first published in their clubs, but unlike Japan technology of universal law, I will use the best color, not cheap. "Peng Bokai said skilled Chinese, Chinese love of Asian culture-savvy is Peng Bokai development a big advantage of the Asian market. The ball in order to make more friends know GRAND, Peng Bokai with their own equipment to participate in Asian Golf exhibition, exhibitors feel was talking to him: "though not so much on the international golf Expo, but the effect is very good, exhibitions were very professional. ”

  At present China's golf industry rapid development, Peng Bokai also attaches great importance to the Chinese market, he said: "China's large population base, people are a lot of play, and now is growing every year, very optimistic about the prospects for China's golf development.

because if women aren’t buying

When you take these facts into consideration, it’s no shock that the golf world has taken notice and stepped up their fashion, because if women aren’t buying, then it’s because you aren’t making something attractive to them.
At this season’s PGA Expo in Las Vegas, Annmarie Dodd, a veteran fashion reporter, and Elizabeth Noblitt, Founder and CEO of ShiShiPutter.com, hosted a session with apparel leaders and up-and-coming designers about what is influencing fashion in golf's ever-changing landscape.
Here are the keys to giving women what they want when it comes to golf apparel according to Lauren Dimen, Brand Manager from Abacus; Debbie Munoz, founder of 9&Dine; Jessica Eaves Mathews, founders of Grace & Game Golf; and Jeehee Han, founder of Evan Golf:
1. Fuss-free clothing. Women hate having to mess with their clothing on the course, especially when playing alongside men and/or in a business setting. Clothes need to be well-fitted and comfortable for women all over the golf course from climbing into a bunker to bending over to mark a ball.
2. Natural fibers. Organic cottons, washable silks, and other natural fibers like bamboo and soy that are also naturally functional, can achieve the same performance ability but without the synthetics.
3. Day to Night. It’s a nuisance to not be able to wear the same clothing throughout the golf day. Guys can wear the same clothes in many cases from the office to the course, and then to the 19th hole, women want the same “golf course to concourse” wearability in their clothing.
4. Functionality. Women’s clothes for golf still need all the performance functions kept in mind for men. A deep pocket for a yardage book and comfortable stretchable fabrics used for menswear that allow for a full range of motion shouldn’t be ignored.
5. Zen lifestyle. Yoga wear is a big trend for women’s apparel. This sporty chic zen look transfers from the yoga studio and carpool lane to the golf course.
6. Variety. Women do not want the limited cookie cutter golf options that were the way the golf industry traditionally treated fashion. Golf used to be one size/style fits all, but now different body types are considered in hem lengths, etc.
7. The Dress. This is certainly a statement for spring fashion. Love the feminine flirty but sporty golf dress.
8. Unique. Fashion and function are important, but women also want to be able to express and show off their identity through fashion.
9. Value. Women are certainly budget-conscious, but they’re also emotional buyers.  With the economy, a good price tag is important, but women want special pieces and will save money to have that perfect look. So the cost-per-wear or CPW factor is huge.
10. Accessories. Ball markers on your hat or tees in your hair can give you that sporty girl look, but a fun patterned golf glove or stylish coordinating shoe adds the finishing touches to the overall look and certainly shouldn’t be ignored!